This is the first I have heard about this ad campaign.

You would think they would have given us a heads-up over the last two weeks. Not a peep until now. Whatever.


Dear Ward Family,


Perhaps you noticed that on Good Friday, the Church launched a three-day advertising campaign in conjunction with Easter. The Bishop wants you to know about it. The campaign took place on YouTube and Facebook. The focus was to help those not of our faith understand that we believe in and follow Jesus Christ. The campaign featured members of the Church sharing their beliefs about the Savior.

The campaign was huge success and as members, we can still participate and take advantage of the opportunity. Short advertisements were shown on YouTube on Friday, Saturday, and Sunday (April 6-8). Statistics are still being compiled, but the ads were viewed many millions of times. The advertising linked to a specially designed mormon.org page that shas been created where visitors can share why Jesus Christ is important to them, learn more about our beliefs in the Savior, download the Bible videos app, or order a free Bible (U.S. and Canada only).

Visitors to the mormon.org Facebook page are encouraged to share their feelings about Jesus Christ. It is hoped that thousands of Church members and nonmembers will express their testimonies of Jesus Christ in the upcoming days and weeks.

Church members are invited to be involved with the campaign in several ways:

1. Tell family and friends about the campaign and encourage them to tell their family and friends. Encourage family and friends to visit mormon.org/easter or facebook.com/mormon.

2. Encourage family and friends to look for the YouTube ads and visit mormon.org/easter.

3. Church members are encouraged to visit mormon.org/easter and share their feelings about Jesus Christ.

We believe this will be a unique opportunity for Church members to engage in conversations with those not of our faith about the importance of Jesus Christ in the lives of God's children.



Edited 1 time(s). Last edit at 04/11/2012 06:58PM by rutabaga.

Interesting that it's the Bible they're hawking now, rather than the Book of Moron.

They've been doing this for the past 3 years or so. I guess they're trying to look more normal. Gone are the days of those cheeseball BoM ads.

A huge success? I hardly noticed a blip on Facebook and the majority of my friends are active LDS. The only success is imaginary or it was Mormons clicking on those ads or they were successful in getting members to participate, deepening the brainwashing.

As I think every time I see those stupid "I'm a mormon" ads, any church that has to resort to such PR measures has serious problems. But we already knew that.

OH....so now Jesus Christ is important to them. How convenient. And after early Nov....back to JS.

What's interesting is that my tbm mom came home from church on Easter complaining about not having a special program. The talks weren't even about Christ. Actions speak louder than words or ads. What a waste of money!

First of all, if this is an official Church request....the spelling is atrocious. Secondly, I find it ironic that the Church dispels all of its promotion of JS to strictly adhere to the current hot topic of the LDS Church promoting its following of the Bible and Christianity. Prime Time promotional opportunities.

The email came from our ward Social Media rep. A new name for the old Public Affairs rep.

None of my Mormon relatives know what Good Friday is. They have no concept of Ash Wednesday, Holy Week, or what happens on the Thursday, Friday or Sat leading up to Easter. Basically, the mantra is that 'we are misunderstood' and 'we're so Christian, but no one knows it!' No knowledge of the Christian tradition and no clue, generally.

I don't suppose you could show up at your local wardhouse for a Good Friday service. But hey, they'll give you a pass-a-long card. What a desperate PR machine that organization has become.

Did they actually say "Good Friday"?

HOLY MOLY!

I'm still shocked by that little ditty.

Total Church membership is less than 0.2% of the world's population. I doubt anyone will really notice anything apart from people specifically interested in Mormonism.

An open invitation to Easter services. Advertise a time and invite anyone that wants to come.

I actually think exposing non members to Fast and Testimony meeting is a great idea. Not great for the Church though.

Its so funny reading this type of thing. It feels a lot like setting personal performance improvement goals at work. I am sorry your performance as a Mormon is not up to organizational standards. We will have to terminate you.....

Am I alone in sensing pressure to perform reading this? Maybe its just the stress of my job relocating to Utah next month. Yes I have accepted the move.

I saw my BIL praise jeezus on FB but I also saw all my southern neighbors do the same. More proof that Mormonism is just like any other religion.

One of the things that I find interesting as a non-mormon, is the statement, "sharing their feelings about Jesus Christ"....theologically, that makes no sense. I am Christian, but some stranger's 'feelings' about Christ have no impact on my faith experience....Faith is not about 'feelings'....it's about belief....it isn't knowing--it's believing.

What this means is that there were millions of "impressions". This means the Facebook ad was displayed on a computer somewhere, not that anyone paid any attention at all. Just another 2 inch by 2 inch ad that is ignored by the vast majority of people.

I call BS if they are claiming they had millions of click throughs.

Is there anything the cult doesn't lie about?

I think a lot of the general public is sick of the Mormons and their PR campaigns. They see it as undignified and a waste of money the church could use for humanitarian purposes.

Other wards and stakes must be giving this a lot more attention than ours does.

Other than an email like this one once in a while, there is no promotion for mormon.org. We haven't been asked to create profiles. We haven't been asked to create youtube vids. Some people have, but there is no pressure to do so. We don't even talk about it.

Our local radio infrequently runs the "its about time" ads. No print or TV ads.

Apparently our SP places a low value on the concept.

I'm not complaining.

rutabaga Wrote:
-------------------------------------------------------
> Our local radio infrequently runs the "its about
> time" ads. No print or TV ads.

I actually liked those. Investment of time in your family is important.

Of course, that was before I knew anything about LDS. Seeing one now might make me a little sick.

It's actually a cycle. I've seen it in the 90's and 2000's.
For awhile they focus on bom and js then they decide it's time for the nomo to find out it's not a cult and concentrate on jesus and the bible. Then it's back to the bom and js...

When I got the original email, I 'replied all' and asked, "why the big push? Why would the church be giving away a bible when I thought the BOm was the cornerstone of our religion? Also, why only testimonies of Christ and not of the church? Thoughts?". You should've seen the drivel that came back. I responded to each and every one of their stupid responses with a question, and not one responded back. They have no answers to real and honest questions. They fall back on "I follow the prophet even if I don't understand" and "it shows the world we are on common ground" and "we believe in Jesus, too" and stupid stories about their children. Sorry, but it was all so canned. There's even one sister who is well educated and finally pregnant at 30something, and she even had all this bullshit about using the bible as a tool. The campaign was so misleading and I told them all I had no intention of spending Easter weekend on FB or YouTube. Didn't go to church, either, and still haven't heard a peep from anyone. Guess they don't want this woman of the world around!

There was a big push on the Bible and Lamb of God videos in the late 90's. I spent half my mission giving away free bibles to single black women in So Cal.

The cult doesn't have any of my email addresses...thank god for that....

My son attended the local ward with his non-believing GF to appease her TBM parents.

He said the sacrament wasn't too bad.

They stayed for Sunday School. The lesson was all about the resurrections that are in the Book of Mormon. The teacher came right out and said that the resurrection of Jesus was no big deal....