Gordon BS Hinckley scrapped a lot of established MORmON ideals. He emphasized faith over the more rigorous spiritually confirmed (supposed) knowledge based testimonies that Joe Smith had started up with. It was Gordon's way of watering down MORmONISM to spread it around more.
When MORmONISM reached the point where they were reaching out to pop culture, that they absolutely reviled just a few decades earlier, to try to compensate for sagging MORmON growth, it was sure sign that MORmONISM's hey day was OVER.