There have been many discussions about where mormonism is headed.

1. 15 million members on record.
2. 5.4 million attend.
3. An unsubstantiated number of those attending are either NOMs or doubting.
4. This means the ratio of believers to non believers is at least 2 to 1.

Consider Mormonism as a product being advertised on Amazon.

The product description has become ever more ridiculous in recent years (with Rocks in hats and Polyandry) making it harder to sell to new customers, and retain old customers.

But the customer reviews are also a problem. Consider, what they might look like for Mormonism as a product sold on Amazon?

30 % of past customers greatly regretted the purchase and strongly counselled against it,
Another 30% didn't think it was good enough to make much of a comment on but just didn't rate it worth bothering with at all,
Possibly 10% or more felt they were left trapped by it but it didn't meet their real needs,

Would that induce you to buy as an impartial consumer?

Because of this reality the prognosis for Mormonism can only be described as grim.

The growth in the number of Exmo's and the rise of online Exmo communities and the great work many do publishing and making evidence available to the masses i feel greatly shapes and dominates the marketplace Mormonism finds itself in.

The product is crushed by both the fact that the product narrative is now so ridiculous that few credible or sensible people would buy a product founded on magic rocks and the reality that the ratio of Exmo voices to TBM voices online along with the data means the power of product reviews now actively works against it.

Mormonism is fighting an increasingly costly battle for any further market penetration at all beyond internal growth. It costs both dollars and man hours to get any awareness let alone convert prospects to buyers.


It has also lost control of the way the market defines its product. For example, who get's to decide if Mormonism is a cult or not?

If you ask the existing and past customers, we ,right find that possibly 30% say it's a cult, 25% say not a cult, and the rest are wavering. As time passes this conclusion is only going to tip one way.

We've spoken about how the tipping point for the decline of Mormonism was the rise of the internet, and i agree that is true. It's the antibiotic that is slowly killing the bacterial falsehoods. It's shedding light on dark hidden corners and it isn't forgiving.

Although the end isn't swift, the reality is, Joseph Smith is being tried in slow motion, and in the 21st century being increasingly found guilty of a fraud enacted in the 1830s.

Mormonism is a solution to an 19th century problem. Its market have moved away intellectually. Customers are voting with their minds and then their feet.

With no answer that can turn the tide, its unapologetic apologetics actually exacerbate the problem confirming the existence of and trying to rationalise inherent product flaws.

Whilst the decline of Mormonism might be slow, and the TSCC might do things to extend its product lifecycle in the short term, its ultimate demise is coming.

I see many mormons in a situation similar to victims of financial schemes. They are beginning to realize that they may well have been conned and cheated, but are hoping deep down that they really haven't been. Of course, wishful thinking doesn't change the facts and sooner or later they will have to face reality.

Many who post on the board know what I am talking about since we have been through it ourselves.

Why so many MLMs in Utah?

I've noticed that latterday saints equate financial wealth and success with approval or endorsement from God.

If they are totally valiant in keeping tscc rules but are poor then something is up.

Mormons know that moving up the church management hierarchy requires money.

This shows how LDS overlaps with "prosperity gospel" preachers, such as Benny Hinn, the late Oral Roberts, Mary Baker Eddy, and "Rev. Ike" Joel Osteen, T.D. Jakes and others. Yhou'll find the same concepts in New Age doctrines such as "The Secret," Joyce Meyer, and all sorts of Oprah-endorsed gurus.

Disadvantaged peoples are especially vulnerable to this heresy, especially American Blacks and Third World converts. That's why the mishies are told to go to the middle- and upper-class neighborhoods in the Third World.

Variations of this heresy are called "Health & Wealth," "Blab It & Grab It," "Seed-Faith Christianity," and "Word of Faith." What these dangerous dogmas do -- especially noticeable in LDS -- is give the rich a spiritual rationalization for being rich, and give short shrift to Christ's clear commandment to care for the poor. After all, it's their (spiritual) fault!

I note that the Amazon reviewers who are the most upset are those who discover the purchased item was not what it was represented to be by the seller.

Sound familiar!