Someone please find an application for this phrase.

Or we could debate which they do better, Teach Ignorance or Ignore Knowledge...

How about a plane trailing a message ribbon over a BYU football game?

How about at the end of their commercials they run on TV.

Ya know I gotta wonder about any payback from all the TV bazillions they're spending.

Forcing the world to hear your pitch generally generates revenue but are actual people beating a path to the chapel door?

I smell something else. . . besides their putrid publicity that is.

I think they should make a public service announcement about coffee, using the same format as their alcohol themed commercial. The alcohol message gets past people because alcohol abuse can cause problems in people’s lives. But I’d like to see a coffee version.

“Has coffee affected your life negatively?”
"Is your life spinning out of control?"
“Do you know someone else whose life has been torn apart by coffee?”
“There's a place where you can find the answers to these and other questions.”
“This message has been brought to you by the church of Jesus … yada, yada, yada.”

Have some nice innocent lady in her housecoat sipping a coffee in the background.

That’s the commercial I’d like to see. Then people would get it.

The television and radio commercials are VERY effective. But their purpose is NOT so much to draw people in as it is to create a generally positive, benign impression. Lots of people, especially outside the morridor, have a knowledge of Mormonism that is limited to the quirky behavior of a handful of Mormons they have known, like this

http://exmormon.org/phorum/read.php?2,1527289

and this

http://exmormon.org/phorum/read.php?2,1538648

plus the commercials. That's not enough to understand the dangers involved in listening to missionaries, or accepting the love-bombing of an every-member-a-missionary.

So when someone in the know, like an ex-mo or an informed never-mo, shifts into high gear in response to an incursion -- like when a niece is taking the discussions, or whatever, they (we) seem more like the wild-eyed crazies than do the missionaries.

The commercials help to make it easier for the investigator to dismiss the well informed but emotionally charged naysayer. Especially when the investigator also asks an ill-informed friend or relative who just shrugs and says, "they seem like nice people, and good neighbors" based in part on the commercials.

BTW, this is why Richard's web site, with its dispassionate, fact-based wealth of information is so effective.

JAR

Feathering into another well known cliché

"Ignorance is bliss"