So, go ahead and brag about how many languages the broadcast is going to be translated into. TSCC is so far out in left field, that they think this will make their members proud. It would make the members feel more warm and fuzzy if "love" were mentioned more often. I wonder how often anti-unconditional-love Nelson will use that word in a positive context. Hatred, along with greed and lies, will be the undoing of the cult.
It's to keep the faithful (mostly members in Utah) thinking they are sooo important. We just got over a week of everything Monson, now this BS. Gotta keep the PR sympathetic ball rolling. Never waste a publicity gig. Monson's funeral preempted every local Utah station, including the procession to the cemetery. Now, we've got to hear about this exciting special announcement for the next 4 days.
Dear Leader has to make it look like they are important. They need to make the sheep think the whole world needs to know about the change of lukewarm body sitting in the COB highchair.
In reality, a crawl announcement at the bottom of CNN would suffice.