Posted by:
Stray Mutt
(
)
Date: July 03, 2014 10:47AM
So, the missionary department fed a story to the Deseret News about the missionary "surge". Oh boy, 85,000 missionaries, on the way to a peak of 88K! Faith promoted! WOOOOO! The church is true! Yeah, keep on believing!
Then it admits this situation is only temporary, that it will settle back to the "high 70,000s. But wait, brothers and sisters, that's way more than the 58,000 missionaries we had before dropping the age requirement. Okay, the church is still true! The work has been hastened! WOOOO!!
Then, down in the thirteenth paragraph, after an announcement that missionaries are going to need to buy iPan Minis, after the readers have turned off the arithmetic part of their brain (or had their attention yanked over into the part of the brain that's freaked out over an additional $400 expense), the article slips in the fact that baptisms have increased 15%. Can I get a WOOOO!?
Um, a 50% increase in missionaries for only a 15% increase in baptisms? Even with the addition of modern computing technology by nearly half the missionary force? Um, not good, brethren. Diminishing returns.
But that's how one writes a proper PR release. Bury the negative in a swirl of positive (or positive sounding) hooey and hope no one notices. At least the church included the 15% number. They could've left it out.